Wanghong as social media entertainment in China / David Craig, Jian Lin, Stuart Cunningham.
Craig, David Randolph, author.; Lin, Jian, author.; Cunningham, Stuart, author.
2021
HM742 .C73 2021
Available Online

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Title Wanghong as social media entertainment in China / David Craig, Jian Lin, Stuart Cunningham.
Author Craig, David Randolph, author.
ISBN 9783030653767 (electronic bk.)
3030653765 (electronic bk.)
9783030653750 (hardcover)
9783030653781 (paperback)
DOI https://doi.org/10.1007/978-3-030-65376-7
Published Cham : Palgrave Macmillan, [2021]
Language English
Description 1 online resource (204 pages) : illustrations
Other Standard Identifiers 10.1007/978-3-030-65376-7 doi
Call Number HM742 .C73 2021
Dewey Decimal Classification 302.23/10951
Summary In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Lin, Jian, author.
Cunningham, Stuart, author.
Series Palgrave studies in globalization, culture and society.
Available in Other Form Wanghong as social media entertainment in China.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1 Introduction
2 Policy and Governance
3 Platforms
4 Creators
5 Culture
6 Global Wanghong.

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