Wanghong as social media entertainment in China /: David Craig, Jian Lin, Stuart Cunningham.

Craig, David Randolph,; Lin, Jian,; Cunningham, Stuart,

doi:10.1007/978-3-030-65376-7

Wanghong as social media entertainment in China / David Craig, Jian Lin, Stuart Cunningham.

Craig, David Randolph, author.; Lin, Jian, author.; Cunningham, Stuart, author.

2021

HM742 .C73 2021

Available Online

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Linked e-resources

Linked Resource

Online Access

Concurrent users

Unlimited

Authorized users

Document Delivery Supplied

Can lend chapters, not whole ebooks

Details

Title

Wanghong as social media entertainment in China / David Craig, Jian Lin, Stuart Cunningham.

Author

Craig, David Randolph, author.

ISBN

9783030653767 (electronic bk.)
3030653765 (electronic bk.)
9783030653750 (hardcover)
9783030653781 (paperback)

DOI

https://doi.org/10.1007/978-3-030-65376-7

Published

Cham : Palgrave Macmillan, [2021]

Language

English

Description

1 online resource (204 pages) : illustrations

Item Number

10.1007/978-3-030-65376-7 doi

Call Number

HM742 .C73 2021

Dewey Decimal Classification

302.23/10951

Summary

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Lin, Jian, author.
Cunningham, Stuart, author.

Series

Palgrave studies in globalization, culture and society.

Available in Other Form

Wanghong as social media entertainment in China.