001434552 000__ 03268cam\a2200589\i\4500
001434552 001__ 1434552
001434552 003__ OCoLC
001434552 005__ 20230309003736.0
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001434552 007__ cr\cn\nnnunnun
001434552 008__ 210306s2021\\\\sz\a\\\\ob\\\\001\0\eng\d
001434552 019__ $$a1242750628
001434552 020__ $$a9783030653767$$q(electronic bk.)
001434552 020__ $$a3030653765$$q(electronic bk.)
001434552 020__ $$z9783030653750$$q(hardcover)
001434552 020__ $$z9783030653781$$q(paperback)
001434552 0247_ $$a10.1007/978-3-030-65376-7$$2doi
001434552 035__ $$aSP(OCoLC)1240580304
001434552 040__ $$aEBLCP$$beng$$erda$$epn$$cEBLCP$$dN$T$$dYDXIT$$dOCLCO$$dGW5XE$$dUKMGB$$dYDX$$dOCLCF$$dUKAHL$$dOCLCQ$$dOCLCO$$dUIU$$dOCLCQ
001434552 043__ $$aa-cc---
001434552 049__ $$aISEA
001434552 050_4 $$aHM742$$b.C73 2021
001434552 050_4 $$aHN740.Z9$$bC73 2021
001434552 08204 $$a302.23/10951$$223
001434552 1001_ $$aCraig, David Randolph,$$eauthor.
001434552 24510 $$aWanghong as social media entertainment in China /$$cDavid Craig, Jian Lin, Stuart Cunningham.
001434552 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001434552 300__ $$a1 online resource (204 pages) :$$billustrations
001434552 336__ $$atext$$btxt$$2rdacontent
001434552 337__ $$acomputer$$bc$$2rdamedia
001434552 338__ $$aonline resource$$bcr$$2rdacarrier
001434552 4901_ $$aPalgrave studies in globalization, culture and society
001434552 504__ $$aIncludes bibliographical references and index.
001434552 5050_ $$a1 Introduction -- 2 Policy and Governance -- 3 Platforms -- 4 Creators -- 5 Culture -- 6 Global Wanghong.
001434552 506__ $$aAccess limited to authorized users.
001434552 520__ $$aIn Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
001434552 588__ $$aDescription based on print version record.
001434552 650_0 $$aInternet personalities$$zChina.
001434552 650_0 $$aSocial media and society$$zChina.
001434552 650_6 $$aVedettes du Web$$zChine.
001434552 650_6 $$aMédias sociaux et société$$zChine.
001434552 655_0 $$aElectronic books.
001434552 7001_ $$aLin, Jian,$$eauthor.
001434552 7001_ $$aCunningham, Stuart,$$eauthor.
001434552 77608 $$iPrint version:$$aCraig, David Randolph.$$tWanghong as social media entertainment in China.$$dCham, Switzerland : Palgrave Macmillan, [2021]$$z9783030653750$$w(OCoLC)1233303575
001434552 830_0 $$aPalgrave studies in globalization, culture and society.
001434552 852__ $$bebk
001434552 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-65376-7$$zOnline Access$$91397441.1
001434552 909CO $$ooai:library.usi.edu:1434552$$pGLOBAL_SET
001434552 980__ $$aBIB
001434552 980__ $$aEBOOK
001434552 982__ $$aEbook
001434552 983__ $$aOnline
001434552 994__ $$a92$$bISE