001434769 000__ 04080cam\a2200529\a\4500 001434769 001__ 1434769 001434769 003__ OCoLC 001434769 005__ 20230309003818.0 001434769 006__ m\\\\\o\\d\\\\\\\\ 001434769 007__ cr\un\nnnunnun 001434769 008__ 210313s2021\\\\si\\\\\\ob\\\\000\0\eng\d 001434769 019__ $$a1241441442$$a1241665575$$a1244119728 001434769 020__ $$a9789811584152$$q(electronic bk.) 001434769 020__ $$a981158415X$$q(electronic bk.) 001434769 020__ $$z9811584141 001434769 020__ $$z9789811584145 001434769 0247_ $$a10.1007/978-981-15-8415-2$$2doi 001434769 035__ $$aSP(OCoLC)1241447254 001434769 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dYDX$$dGW5XE$$dOCLCO$$dEBLCP$$dDCT$$dOCLCF$$dUKAHL$$dOCLCQ 001434769 0411_ $$aeng$$hchi 001434769 049__ $$aISEA 001434769 050_4 $$aP90 001434769 08204 $$a302.2$$223 001434769 1001_ $$aChen, Yanru. 001434769 24510 $$aInnovations in communication theories :$$bthe man is the message /$$cYanru Chen. 001434769 260__ $$aSingapore :$$bSpringer,$$c2021. 001434769 300__ $$a1 online resource (211 pages) 001434769 336__ $$atext$$btxt$$2rdacontent 001434769 337__ $$acomputer$$bc$$2rdamedia 001434769 338__ $$aonline resource$$bcr$$2rdacarrier 001434769 347__ $$atext file 001434769 347__ $$bPDF 001434769 504__ $$aIncludes bibliographical references. 001434769 5050_ $$aPreface to the English edition -- Introduction -- Create knowledge: Graduate education in communication theories and research -- Communication and our spiritual home -- The 3M model of dissemination of beliefs -- Re-defining media functions in Chinas social development: Mediating between ideal and reality -- The man is the message -- The plight of mass culture: Impoverished abundance -- The one book that changes a life: Creation and communication of literary works -- Create a new man with a pure heart: literary communication -- Ice and fire: Dilemma of the effect or non-effect of contradictory messages -- One flower and the whole springtime: The magic effect of detail in communication -- Secrets of theoretical thinking in communication -- Is there an emperor in the new clothes? Research methods -- The fatalistic path of social scientific thinking -- Frame: The essence that remains despite all changes -- Epilogue. 001434769 506__ $$aAccess limited to authorized users. 001434769 520__ $$aThis book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of peoples daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement. With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matterhow to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal. 001434769 588__ $$aDescription based on print version record. 001434769 650_0 $$aCommunication. 001434769 650_0 $$aCommunication$$xPhilosophy. 001434769 655_0 $$aElectronic books. 001434769 77608 $$iPrint version:$$aChen, Yanru.$$tInnovations in Communication Theories : The Man Is the Message.$$dSingapore : Springer Singapore Pte. Limited, ©2021$$z9789811584145 001434769 852__ $$bebk 001434769 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-15-8415-2$$zOnline Access$$91397441.1 001434769 909CO $$ooai:library.usi.edu:1434769$$pGLOBAL_SET 001434769 980__ $$aBIB 001434769 980__ $$aEBOOK 001434769 982__ $$aEbook 001434769 983__ $$aOnline 001434769 994__ $$a92$$bISE