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001434770 001__ 1434770
001434770 003__ OCoLC
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001434770 019__ $$a1241730812
001434770 020__ $$a9789813341838$$q(electronic bk.)
001434770 020__ $$a9813341831$$q(electronic bk.)
001434770 020__ $$z9813341823
001434770 020__ $$z9789813341821
001434770 0247_ $$a10.1007/978-981-33-4183-8$$2doi
001434770 035__ $$aSP(OCoLC)1241447469
001434770 040__ $$aEBLCP$$beng$$erda$$epn$$cEBLCP$$dYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dN$T$$dVLB$$dOCLCQ$$dOCLCO$$dOCLCQ
001434770 049__ $$aISEA
001434770 050_4 $$aHF5415.125$$b.I58 2020eb
001434770 08204 $$a658.800285/63$$223
001434770 1112_ $$aInternational Conference on Marketing and Technologies$$d(2020 :$$cLisbon, Portugal)
001434770 24510 $$aMarketing and smart technologies :$$bproceedings of ICMarkTech 2020 /$$cÁlvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović, editors.
001434770 24630 $$aICMarkTech 2020
001434770 264_1 $$aSingapore :$$bSpringer,$$c[2021]
001434770 264_4 $$c©2021
001434770 300__ $$a1 online resource (xxxii, 797 pages)
001434770 336__ $$atext$$btxt$$2rdacontent
001434770 337__ $$acomputer$$bc$$2rdamedia
001434770 338__ $$aonline resource$$bcr$$2rdacarrier
001434770 4901_ $$aSmart innovation, systems and technologies ;$$vvolume 205
001434770 500__ $$aInternational conference proceedings.
001434770 504__ $$aIncludes bibliographical references and author index.
001434770 50500 $$gPart I.$$tArtificial Intelligence Applied in Marketing --$$gPart II.$$tBusiness Intelligence Databases and Marketing --$$gPart III.$$tCustomer Data Management and CRM --$$gPart IV.$$tData Mining and Big Data---Marketing Data Science --$$gPart V.$$tMarketing Automation and Marketing Inbound --$$gPart VI.$$tMarketing, Geomarketing and IOT --$$gPart VII.$$tMachine Learning Applied to Marketing --$$gPart VIII.$$tNeuromarketing Technologies --$$gPart IX.$$tOmnichannel and Marketing Communication --$$gPart X.$$gSocial Media and Networking --$$gPart XI.$$tVirtual and Augmented Reality in Marketing --$$gPart XII.$$tWeb Marketing, e-commerce and v-commerce.
001434770 5050_ $$aHow committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
001434770 506__ $$aAccess limited to authorized users.
001434770 520__ $$aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
001434770 588__ $$aDescription based on print version record.
001434770 650_0 $$aArtificial intelligence$$xMarketing applications$$vCongresses.
001434770 650_0 $$aMarketing$$xTechnological innovations$$vCongresses.
001434770 650_6 $$aIntelligence artificielle$$xApplications en marketing$$vCongrès.
001434770 650_6 $$aMarketing$$xInnovations$$vCongrès.
001434770 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001434770 655_7 $$aConference papers and proceedings.$$2lcgft
001434770 655_7 $$aActes de congrès.$$2rvmgf
001434770 655_0 $$aElectronic books.
001434770 7001_ $$aRocha, Álvaro,$$eeditor.
001434770 7001_ $$aReis, José Luís,$$eeditor.
001434770 7001_ $$aPeter, Marc K.,$$eeditor.
001434770 7001_ $$aCayolla, Ricardo,$$eeditor.
001434770 7001_ $$aLoureiro, Sandra,$$eeditor.
001434770 7001_ $$aBogdanović, Zorica,$$eeditor.
001434770 77608 $$iPrint version:$$aRocha, Álvaro$$tMarketing and Smart Technologies : Proceedings of ICMarkTech 2020$$dSingapore : Springer Singapore Pte. Limited,c2021$$z9789813341821
001434770 830_0 $$aSmart innovation, systems, and technologies ;$$v205.
001434770 852__ $$bebk
001434770 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-33-4183-8$$zOnline Access$$91397441.1
001434770 909CO $$ooai:library.usi.edu:1434770$$pGLOBAL_SET
001434770 980__ $$aBIB
001434770 980__ $$aEBOOK
001434770 982__ $$aEbook
001434770 983__ $$aOnline
001434770 994__ $$a92$$bISE