Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.
2021
JF2112.C3 K34 2021
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Online Access
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Unlimited
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Authorized users
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Can lend chapters, not whole ebooks
Details
Title
Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.
Author
Kefford, Glenn, author.
ISBN
9783030682347 (PDF ebook)
303068234X (PDF ebook)
9783030682330 (hbk.)
3030682331
303068234X (PDF ebook)
9783030682330 (hbk.)
3030682331
Published
Cham, Switzerland : Palgrave Macmillan, [2021]
Language
English
Description
1 online resource : illustrations (some color)
Item Number
10.1007/978-3-030-68234-7 doi
Call Number
JF2112.C3 K34 2021
Dewey Decimal Classification
324.70994
Summary
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21stcentury. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He is an Australian Research Council Discovery Early Career Researcher Award Fellow for 2019-2021.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed March 31, 2021).
Series
Political campaigning and communication.
Available in Other Form
Print version 9783030682330
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Online Access
Record Appears in
Online Resources > Ebooks
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All Resources
Table of Contents
Introduction
Theorising Contemporary Campaign Practices
Data and Analytics
Campaigning Online
Winning the Ground War
Data-Driven Campaigning: A View from the Ground
Voter Attitudes to Data-Driven Campaigning
Campaigning and Political Parties
Conclusions
Research Appendix.
Theorising Contemporary Campaign Practices
Data and Analytics
Campaigning Online
Winning the Ground War
Data-Driven Campaigning: A View from the Ground
Voter Attitudes to Data-Driven Campaigning
Campaigning and Political Parties
Conclusions
Research Appendix.