@article{1434940,
      author = {Kefford, Glenn,},
      url = {http://library.usi.edu/record/1434940},
      title = {Political parties and campaigning in Australia : data,  digital and field /},
      abstract = {Big data and microtargeting steal the headlines about  campaigning. But how important are they really to the way  that political parties campaign? This book provides a  fine-grained account of the campaign practices of three  Australian political parties. It explores how prevalent  data-driven campaigning is, introduces an original  theoretical framework to understand these practices, and  demonstrates that there is a disconnect between what  Australian voters think about these issues and the way that  parties campaign in the 21stcentury. Drawing on 161  interviews, participant observation and original survey  data, it shows that the reality of contemporary campaigning  is often different to what we are led to believe. Glenn  Kefford is a lecturer in political science at the  University of Queensland in Brisbane, Australia. He is an  Australian Research Council Discovery Early Career  Researcher Award Fellow for 2019-2021.},
      doi = {https://doi.org/10.1007/978-3-030-68234-7},
      recid = {1434940},
      pages = {1 online resource :},
}