TY  - GEN
N2  - Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21stcentury. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He is an Australian Research Council Discovery Early Career Researcher Award Fellow for 2019-2021.
DO  - 10.1007/978-3-030-68234-7
DO  - doi
AB  - Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21stcentury. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He is an Australian Research Council Discovery Early Career Researcher Award Fellow for 2019-2021.
T1  - Political parties and campaigning in Australia :data, digital and field /
AU  - Kefford, Glenn,
CN  - JF2112.C3
ID  - 1434940
KW  - Political campaigns
KW  - Political parties
KW  - Political campaigns
KW  - Data mining
KW  - Exploration de données (Informatique)
SN  - 9783030682347
SN  - 303068234X
TI  - Political parties and campaigning in Australia :data, digital and field /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-68234-7
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-68234-7
ER  -