Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.

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Political parties and campaigning in Australia : data, digital and field / Glenn Kefford.

9783030682347 (PDF ebook)
303068234X (PDF ebook)
9783030682330 (hbk.)
3030682331

Cham, Switzerland : Palgrave Macmillan, [2021]

English

1 online resource : illustrations (some color).

10.1007/978-3-030-68234-7 doi

JF2112.C3 K34 2021

324.70994

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21stcentury. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe. Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He is an Australian Research Council Discovery Early Career Researcher Award Fellow for 2019-2021.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed March 31, 2021).

Political campaigning and communication.

Print version 9783030682330

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