@article{1434967,
      author = {Conley, Aaron. and Shaker, Genevieve G.},
      url = {http://library.usi.edu/record/1434967},
      title = {Fundraising principles for faculty and academic leaders /},
      publisher = {Palgrave Macmillan,},
      abstract = {This book includes evidence-based insights and  recommendations to help academicians excel in raising  philanthropic support for their institutions and units. The  book provides historical and contemporary perspectives on  core concepts and data, research revealing donors giving  motivations, engagement strategies and tactics for academic  units, and guidance on management challenges including  strategic plans, campaigns, and measuring performance. The  authors include case studies in each section as examples of  successful fundraising and volunteer-driven initiatives.  The final section, contributed by Dean David D. Perlmutter,  reinforces the books many practical and theoretical  approaches to the fundamental responsibilities academic  leaders face in raising philanthropic support. This book is  grounded in the growing academic literature on philanthropy  and written by scholars who were successful higher  education fundraisers.},
      doi = {https://doi.org/10.1007/978-3-030-66429-9},
      recid = {1434967},
      pages = {1 online resource},
      address = {Cham :},
      year = {2021},
}