Audience development and cultural policy / Steven Hadley.
Hadley, Steven, author.
2021
NX220 .H33 2021
Available Online

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Title Audience development and cultural policy / Steven Hadley.
Author Hadley, Steven, author.
ISBN 9783030629700 (electronic bk.)
3030629708 (electronic bk.)
3030629694
9783030629694
DOI https://doi.org/10.1007/978-3-030-62970-0
Published Cham : Palgrave Macmillan, 2021.
Language English
Description 1 online resource
Item Number 10.1007/978-3-030-62970-0 doi
Call Number NX220 .H33 2021
Dewey Decimal Classification 700.688
Summary Encouraging more and different people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed March 22, 2021).
Series New directions in cultural policy research.
Available in Other Form Print version: 9783030629694
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Record Appears in Online Resources > Ebooks
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Chapter One: Introduction
Chapter Two: Democratic Cultural Policy
Chapter Three: Audience Development
Chapter Four: The Development of Practice: Two Dilemmas
Chapter Five: The Traditions of Audience Development
Chapter Six: Characteristics of Audience Development
Chapter Seven: Audience Development and Democracy: Third Dilemma
Chapter Eight : Conclusion.

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