TY  - GEN
N2  - Since the process of liberalization and opening of markets in the 1990s, the emerging markets have created a thriving culture of entrepreneurship, creativity and global collaboration. Along with these opportunities, however, there are challenges in doing business with emerging markets. This book underlines the challenges that come with managing business relationships in diverse emerging countries such as India. It also provides useful implications and conclusions for successful and profitable business ventures in emerging economies.
DO  - 10.1007/978-3-030-60354-0
DO  - doi
AB  - Since the process of liberalization and opening of markets in the 1990s, the emerging markets have created a thriving culture of entrepreneurship, creativity and global collaboration. Along with these opportunities, however, there are challenges in doing business with emerging markets. This book underlines the challenges that come with managing business relationships in diverse emerging countries such as India. It also provides useful implications and conclusions for successful and profitable business ventures in emerging economies.
T1  - Advances in innovation, trade and business :evidence from emerging economies /
AU  - Mishra, Aswini Kumar,
AU  - Vinzé, Ajay S.,
AU  - Gupta, Rajorshi Sen,
AU  - Menon, Rammohan,
CN  - HF4055
ID  - 1435045
KW  - International business enterprises
KW  - Investments, Foreign
SN  - 9783030603540
SN  - 3030603547
TI  - Advances in innovation, trade and business :evidence from emerging economies /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-60354-0
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-60354-0
ER  -