Intro
Preface
Organization
General Chairs
Organizing Committee
Steering Committee
Publication Chair
Program Chairs
Life Sciences
Earth and Construction Sciences
Energy and Mechanics
Electrical and Electronic
Computer Science
Human and Social Science
Security and Defense
Economic and Administrative Sciences
Social
Local Committee
Research Department
Sede Latacunga
Program Committee
Organizing Institutions
Contents
Managing Technology and Sustained Innovation, and Business Development

Mobile Application to Market Inventories of Small Merchants in the San Victorino Sector in Bogotá: A Strategy Against COVID
1 Introduction
2 Materials and Methods
2.1 Scope of the Investigation
2.2 Information Sources
2.3 Population and Sample
2.4 Equation
2.5 Background
2.6 Impact of Confinement Due to COVID-19 on the Incomes of Small Merchants
2.7 Revival of Sales
3 Results
3.1 Results Small Traders
3.2 Results of the San Victorino Sector Clients
4 Conclusions
References

Methodological Tools Design to Teach Ethics in Accounting According to IFAC IES 4. An Approximation to the Giving Voice to Values (GVV) Methodology
1 Introduction
2 Background
3 Method
4 Instrument
5 Discussion of Practical Results and Implications of the Proposal
References
Sports Marketing and Its Relationship in the Value Creation for the Customers of Sport Center, Trujillo, 2019
1 Introduction
2 Materials and Methods
3 Conclusions
References

Organizational Culture from the Focus of Values in Competition: Current and Desired Situation in the University of the Armed Forces ESPE
1 Introduction
2 Materials and Methods
3 Results
3.1 Current Organizational Culture
3.2 Desired Organizational Culture
3.3 Cultural GAP
4 Conclusion
References
Adaptation of the Brad Rawlins Model for Link Management of Universidad de las Fuerzas Armadas
ESPE Stakeholders
1 Introduction
1.1 Stakeholders Theory
1.2 Classification of the Stakeholders
1.3 Link Management Models of the Stakeholders
2 Materials and Methods

2.1 Weighting Methodology
2.2 Stakeholder Objectives
2.3 Responsibility
2.4 Dependence of the Organization Regarding the Stakeholders
2.5 Application of the Mitchell, Agle and Wood
2.6 Stakeholders Characterization
3 Conclusions
References
Association of Sociodemographic Factors with the Evolution of COVID 19 Infections: Ecuadorian Case Study
1 Introduction
2 Data and Models Analysed
2.1 Information Sources
2.2 Quantitative Methods and Models Used
3 Results
3.1 Panel Data Model
3.2 Principal Component Analysis
3.3 Linear Regression Model
4 Discussion.