Mediatized Taiwanese Mandarin : popular culture, masculinity, and social perceptions / Chun-Yi Peng.
Peng, Chun-Yi, author.
2021
PL1621.T28
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Mediatized Taiwanese Mandarin : popular culture, masculinity, and social perceptions / Chun-Yi Peng.
Author Peng, Chun-Yi, author.
ISBN 9789811542220 (electronic bk.)
9811542228 (electronic bk.)
9789811542213
DOI https://doi.org/10.1007/978-981-15-4222-0
Published Singapore : Springer, [2021]
Language English
Description 1 online resource (117 pages)
Item Number 10.1007/978-981-15-4222-0 doi
Call Number PL1621.T28
Dewey Decimal Classification 495.17/951249
Summary This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Sinophone and Taiwan studies ; volume 2.
Available in Other Form Mediatized Taiwanese Mandarin.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction: gangtai qiang
Taiwanese Mandarin: a sociolinguistic overview
Media effects on language perceptions
Performed cuteness: the mediatization of Taiwanese Mandarin
New masculinities in online discourse: a text-mining approach
Changing attitudes and waning prestige.

Browse Subjects

Show more subjects...

Statistics

from
to
Export