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001435251 001__ 1435251
001435251 003__ OCoLC
001435251 005__ 20230309003844.0
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001435251 008__ 210327s2021\\\\si\\\\\\ob\\\\001\0\eng\d
001435251 020__ $$a9789811542220$$q(electronic bk.)
001435251 020__ $$a9811542228$$q(electronic bk.)
001435251 020__ $$z9789811542213
001435251 0247_ $$a10.1007/978-981-15-4222-0$$2doi
001435251 035__ $$aSP(OCoLC)1243553383
001435251 040__ $$aEBLCP$$beng$$erda$$epn$$cEBLCP$$dGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dN$T$$dOCLCO$$dOCLCQ
001435251 043__ $$aa-ch---
001435251 049__ $$aISEA
001435251 050_4 $$aPL1621.T28
001435251 08204 $$a495.17/951249
001435251 1001_ $$aPeng, Chun-Yi,$$eauthor.
001435251 24510 $$aMediatized Taiwanese Mandarin :$$bpopular culture, masculinity, and social perceptions /$$cChun-Yi Peng.
001435251 264_1 $$aSingapore :$$bSpringer,$$c[2021]
001435251 300__ $$a1 online resource (117 pages)
001435251 336__ $$atext$$btxt$$2rdacontent
001435251 337__ $$acomputer$$bc$$2rdamedia
001435251 338__ $$aonline resource$$bcr$$2rdacarrier
001435251 4901_ $$aSinophone and Taiwan studies ;$$vvolume 2
001435251 504__ $$aIncludes bibliographical references and index.
001435251 5050_ $$aIntroduction: gangtai qiang -- Taiwanese Mandarin: a sociolinguistic overview -- Media effects on language perceptions -- Performed cuteness: the mediatization of Taiwanese Mandarin -- New masculinities in online discourse: a text-mining approach -- Changing attitudes and waning prestige.
001435251 506__ $$aAccess limited to authorized users.
001435251 520__ $$aThis book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.
001435251 588__ $$aDescription based on print version record.
001435251 650_0 $$aMandarin dialects$$zTaiwan.
001435251 650_0 $$aMandarin dialects$$xSocial aspects$$zTaiwan.
001435251 650_0 $$aMass media and language$$zTaiwan.
001435251 650_6 $$aMédias et langage$$zTaiwan.
001435251 655_0 $$aElectronic books.
001435251 77608 $$iPrint version:$$aPeng, Chun-Yi.$$tMediatized Taiwanese Mandarin.$$dSingapore : Springer Singapore Pte. Limited, ©2021$$z9789811542213
001435251 830_0 $$aSinophone and Taiwan studies ;$$vvolume 2.
001435251 852__ $$bebk
001435251 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-15-4222-0$$zOnline Access$$91397441.1
001435251 909CO $$ooai:library.usi.edu:1435251$$pGLOBAL_SET
001435251 980__ $$aBIB
001435251 980__ $$aEBOOK
001435251 982__ $$aEbook
001435251 983__ $$aOnline
001435251 994__ $$a92$$bISE