001435380 000__ 04331cam\a2200589\i\4500
001435380 001__ 1435380
001435380 003__ OCoLC
001435380 005__ 20230309003851.0
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001435380 007__ cr\un\nnnunnun
001435380 008__ 210402s2021\\\\sz\a\\\\ob\\\\000\0\eng\d
001435380 019__ $$a1244621614
001435380 020__ $$a9783030634827$$q(electronic bk.)
001435380 020__ $$a3030634825$$q(electronic bk.)
001435380 020__ $$z9783030634810
001435380 020__ $$z3030634817
001435380 0247_ $$a10.1007/978-3-030-63482-7$$2doi
001435380 035__ $$aSP(OCoLC)1244535388
001435380 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dN$T$$dUKAHL$$dOCLCQ$$dOCLCO$$dOCLCQ
001435380 0411_ $$aeng$$hger
001435380 049__ $$aISEA
001435380 050_4 $$aHF5548.32
001435380 08204 $$a658.87$$223
001435380 1001_ $$aWirtz, Bernd W.,$$d1964-$$eauthor.
001435380 24010 $$aElectronic business.$$lEnglish
001435380 24510 $$aDigital business and electronic commerce :$$bstrategy, business models and technology /$$cBernd W. Wirtz.
001435380 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2021]
001435380 300__ $$a1 online resource (xviii, 758 pages) :$$billustrations (some color)
001435380 336__ $$atext$$btxt$$2rdacontent
001435380 337__ $$acomputer$$bc$$2rdamedia
001435380 338__ $$aonline resource$$bcr$$2rdacarrier
001435380 4901_ $$aSpringer texts in business and economics,$$x2192-4333
001435380 504__ $$aIncludes bibliographical references.
001435380 5050_ $$aFoundations of digital business -- Mobile business -- Social media business -- Digital government -- Digital business technology and regulation -- Internet of Things -- Artificial intelligence, big data, and cloud computing -- Digital platforms, sharing economy, and crowd strategies -- Digital ecosystem, disintermediation, and disruption -- Digital B2C business models -- Digital B2B business models -- Digital business strategy -- Digital transformation and digital organization -- Digital marketing and electronic commerce -- Digital procurement -- Digital business implementation -- Coogle/Alphabet case study -- Selected digital case studies -- The digital future: a brief outlook.
001435380 506__ $$aAccess limited to authorized users.
001435380 520__ $$aThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
001435380 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 19, 2021).
001435380 650_0 $$aElectronic commerce$$xEconomic aspects.
001435380 650_0 $$aInternet$$xEconomic aspects.
001435380 650_0 $$aInformation technology$$xEconomic aspects.
001435380 650_6 $$aCommerce électronique$$xAspect économique.
001435380 650_6 $$aInternet$$xAspect économique.
001435380 650_6 $$aTechnologie de l'information$$xAspect économique.
001435380 655_0 $$aElectronic books.
001435380 77608 $$iPrint version:$$z9783030634810$$w(OCoLC)1200580998
001435380 830_0 $$aSpringer texts in business and economics,$$x2192-4333
001435380 852__ $$bebk
001435380 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-63482-7$$zOnline Access$$91397441.1
001435380 909CO $$ooai:library.usi.edu:1435380$$pGLOBAL_SET
001435380 980__ $$aBIB
001435380 980__ $$aEBOOK
001435380 982__ $$aEbook
001435380 983__ $$aOnline
001435380 994__ $$a92$$bISE