@article{1435447,
      author = {Hains, Rebecca C., and Jennings, Nancy A.,},
      url = {http://library.usi.edu/record/1435447},
      title = {The marketing of children's toys : critical perspectives  on children's consumer culture /},
      abstract = {This book offers rich critical perspectives on the  marketing of a variety of toys, brands, and product  categories. Topics include marketing undertaken by specific  children's toy brands such as American Girl, Barbie,  Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing  trends characterizing broader toy categories such as  on-trend grotesque toys; toy firearms; minimalist toys;  toyetics; toys meant to offer diverse representation; STEM  toys; and unboxing videos. Toy marketing warrants a  sustained scholarly critique because of toys' cultural  significance and their roles in children's lives, as well  as the industry's economic importance. Discourses  surrounding toys--including who certain toys are meant for  and what various toys and brands can signify about their  owners' identities--have implications for our  understandings of adults' expectations of children and of  broader societal norms into which children are being  socialized.},
      doi = {https://doi.org/10.1007/978-3-030-62881-9},
      recid = {1435447},
      pages = {1 online resource (xvii, 304 pages) :},
}