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001435447 001__ 1435447
001435447 003__ OCoLC
001435447 005__ 20230309003855.0
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001435447 019__ $$a1244629126
001435447 020__ $$a9783030628819$$q(electronic bk.)
001435447 020__ $$a3030628817$$q(electronic bk.)
001435447 020__ $$z3030628809
001435447 020__ $$z9783030628802
001435447 0247_ $$a10.1007/978-3-030-62881-9$$2doi
001435447 035__ $$aSP(OCoLC)1244536830
001435447 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dYDX$$dOCLCO$$dGW5XE$$dEBLCP$$dUKMGB$$dN$T$$dUKAHL$$dWAU$$dVTU$$dOCLCQ
001435447 049__ $$aISEA
001435447 050_4 $$aHD9993.T692$$bM37 2021
001435447 08204 $$a659.1968872$$223
001435447 24504 $$aThe marketing of children's toys :$$bcritical perspectives on children's consumer culture /$$cRebecca C. Hains, Nancy A. Jennings, editors.
001435447 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2021]
001435447 300__ $$a1 online resource (xvii, 304 pages) :$$billustrations (black and white)
001435447 336__ $$atext$$btxt$$2rdacontent
001435447 337__ $$acomputer$$bc$$2rdamedia
001435447 338__ $$aonline resource$$bcr$$2rdacarrier
001435447 504__ $$aIncludes bibliographical references and index.
001435447 5050_ $$aCritiquing children's consumer culture : an introduction to The marketing of children's toys -- Playing with fire : marketing youth toy and working firearms as social problem and social panacea -- Reclaiming the living room : the play value of grotesque toys -- Playing with minimalism : how parents are sold on high-end toys and childhood simplicity -- Imported toys in Indonesia : parental consumer literacy, purchasing decisions, and globalization -- Unwrapping toy TV : Ryan's world and the toy review genre's impact on children's culture -- Toys that train the tots : Fisher-Price's smart toys in the digital age -- Commodifying culture : Mattel's and Disney's marketing approaches to "Latinx" toys and media -- A toy for thoughtful parents : the rhetorical building blocks of LEGO's reputation -- "Smart is the new cool" : project MC² and the marketing of STEM lifestyles to tween girl -- Hacking girl power : GoldieBlox play sets and material rhetoric -- Toy discourses and gendered roles in "the most gender equal country in the world" : a critical cultural analysis of Norwegian toy catalogues from 2011 to 2018 -- Unpacking Logan : the construction of masculinity in the American Girl boy doll -- The politics of Barbie's curvy new body : marketing Mattel's fashionistas line
001435447 506__ $$aAccess limited to authorized users.
001435447 520__ $$aThis book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
001435447 588__ $$aOnline resource; title from digital title page (viewed on April 19, 2021).
001435447 650_0 $$aToys$$xMarketing$$xSocial aspects.
001435447 655_0 $$aElectronic books.
001435447 7001_ $$aHains, Rebecca C.,$$d1976-$$eeditor.
001435447 7001_ $$aJennings, Nancy A.,$$eeditor.
001435447 77608 $$iPrint version:$$tMarketing of children's toys.$$dBasingstoke : Palgrave Macmillan, 2021$$z3030628809$$z9783030628802$$w(OCoLC)1246540253
001435447 852__ $$bebk
001435447 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-62881-9$$zOnline Access$$91397441.1
001435447 909CO $$ooai:library.usi.edu:1435447$$pGLOBAL_SET
001435447 980__ $$aBIB
001435447 980__ $$aEBOOK
001435447 982__ $$aEbook
001435447 983__ $$aOnline
001435447 994__ $$a92$$bISE