Predictive intelligence for data-driven managers : process model, assessment-tool, IT-blueprint, competence model and case studies / Uwe Seebacher.
Seebacher, Uwe G., author.
2021
HD30.2
Available Online

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Title Predictive intelligence for data-driven managers : process model, assessment-tool, IT-blueprint, competence model and case studies / Uwe Seebacher.
Author Seebacher, Uwe G., author.
Uniform Title Predictive intelligence für Manager. English
ISBN 9783030694036 (electronic bk.)
3030694038 (electronic bk.)
303069402X
9783030694029
DOI https://doi.org/10.1007/978-3-030-69403-6
Published Cham, Switzerland : Springer, [2021]
Language English
Description 1 online resource (xii, 268 pages) : illustrations
Item Number 10.1007/978-3-030-69403-6 doi
Call Number HD30.2
Dewey Decimal Classification 658.05
Summary This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed April 21, 2021).
Series Future of business and finance, 2662-2467
Available in Other Form Print version: 9783030694029
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Predictive Intelligence and The Basic Economic Principles
Predictive Intelligence at A Glance
The Predictive Intelligence Ecosystem
The Predictive Intelligence Maturity Model
The Predictive Intelligence Self-Assessment
The process model for Predictive Intelligence
The Predictive Intelligence TechStack (PITechStack)
The Predictive Intelligence Team
The Predictive Intelligence Case Studies
Why It Remains Exciting.

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