001435550 000__ 03148cam\a2200541\a\4500
001435550 001__ 1435550
001435550 003__ OCoLC
001435550 005__ 20230309003900.0
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001435550 007__ cr\un\nnnunnun
001435550 008__ 210405s2021\\\\sz\\\\\\o\\\\\001\0\eng\d
001435550 019__ $$a1245674910$$a1259261970
001435550 020__ $$a9783030661199$$q(electronic bk.)
001435550 020__ $$a3030661199$$q(electronic bk.)
001435550 020__ $$z3030661180
001435550 020__ $$z9783030661182
001435550 0247_ $$a10.1007/978-3-030-66119-9$$2doi
001435550 035__ $$aSP(OCoLC)1244805593
001435550 040__ $$aYDX$$beng$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dUKAHL$$dN$T$$dBRX$$dQGK$$dOCLCO$$dOCLCQ$$dOCLCO$$dCOM$$dWAU$$dOCLCQ
001435550 049__ $$aISEA
001435550 050_4 $$aHF5415.1255
001435550 08204 $$a658.827$$223
001435550 1001_ $$aMogaji, Emmanuel.
001435550 24510 $$aBrand management :$$ban introduction through storytelling /$$cEmmanuel Mogaji.
001435550 260__ $$aCham :$$bPalgrave Macmillan,$$c2021.
001435550 300__ $$a1 online resource (xv, 266 pages) :$$billustrations (black and white, and colour)
001435550 336__ $$atext$$btxt$$2rdacontent
001435550 337__ $$acomputer$$bc$$2rdamedia
001435550 338__ $$aonline resource$$bcr$$2rdacarrier
001435550 500__ $$aIncludes index.
001435550 5050_ $$aIntroduction to brand management -- Ethical branding -- Brand philosophy -- Brand positioning -- Brand identity -- Brand integration -- Brand in the digital era -- Brand equity -- Brand extension -- Brand mergers and acquisitions -- Brand architecture -- Contemporary issues in brand management.
001435550 506__ $$aAccess limited to authorized users.
001435550 520__ $$aBranding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
001435550 650_0 $$aBranding (Marketing)
001435550 650_0 $$aBrand name products.
001435550 650_0 $$aStorytelling.
001435550 650_6 $$aStratégie de marque.
001435550 650_6 $$aProduits de marque.
001435550 650_6 $$aArt de conter.
001435550 655_0 $$aElectronic books.
001435550 77608 $$iPrint version:$$z9783030661199
001435550 77608 $$iPrint version:$$z3030661180$$z9783030661182$$w(OCoLC)1222894488
001435550 852__ $$bebk
001435550 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-66119-9$$zOnline Access$$91397441.1
001435550 909CO $$ooai:library.usi.edu:1435550$$pGLOBAL_SET
001435550 980__ $$aBIB
001435550 980__ $$aEBOOK
001435550 982__ $$aEbook
001435550 983__ $$aOnline
001435550 994__ $$a92$$bISE