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Intro
Contents
About the Author
Acknowledgments
Introduction
Chapter 1: What Does the Company Need You For?
What Is a Tech Executive, Anyway?
The Effective Tech Executive
The Good, the Bad, and the Great
The Momentum Detractors
The Glorified Managers
Those Who Get It
Tech Executives: A Balanced Scale
The LEAP Responsibilities
Leadership
Evangelism: Outward-Facing Tech Delivery
Architecture: Tech Guidance and Innovation
People: Managing Execution
What Would You Say You Do Here?
Considering Your Role
Axioms of Effective Leadership

Executive Leadership Is Long Term
Technology as Innovative Asset
Coders Without Borders
Great Teams Are Made of Layers of Force Multipliers
Naming Things Is Hard
Your Personal Upgrade
Chapter 2: Executive Product Mastery
Product Mastery at the Executive Level
How Will You Be Measured?
A Successful Project
The CEO Meeting
Grokking the Business
The Company's Gestalt
Values, Vision, Mission
Business Model and Health
History
Why, Who, and How?
The Problem
The Customers
The Market
Users vs. Buyers
The Solution
Product Walk-Through

Competition
Current Approach
Research Your Pipeline
Shadowing Customer Success
Quick Self-Assessment
Maintaining Your Product Mastery
Your Personal Upgrade
Chapter 3: First 100 Days
What's Special About the First 100 Days?
Setting Expectations
The Window of Malleability
Your Goals
You, Juggler
Initial Overwhelm
Don't Rush into Things
Triage
Write It Down
Decide on Next Steps
Follow Up
Putting Fires Out
Making Changes
Get to the Root Cause
Socratic Questioning
Collecting Evidence
Changes as Tests
Pulling Up Your Sleeves

Building Rapport
One-on-Ones with Your Directs
One-on-Ones with Peers
Shadow Meetings
Learn the Projects
The Rest of Your Organization
Fog of War
Hiring and Firing Decisions
Are Projects on Track?
Team's Health
Velocity
Architectural Soundness
Quality Issues
Maturity of Processes
Regulation and Compliance
Hiring and Turnover
Reputation
Innovation
Forming a Plan
Your Personal Upgrade
Chapter 4: Moving Upstream
With Great Responsibility Comes Great Power
Your Location down the Decision Stream
Manifestations of Leadership

Forming Strategy
Compiling Roadmaps
Cultivating Culture
Short-Circuiting Silo Thinking
Leading Risk Management
Motivating
Claiming Your Seat Around the Table
Own It and Say So
Get to the Meetings
Speak Up
Speak Business
Get Allies
Don't Accept Tasks
Get a Coach
Your Personal Upgrade
Chapter 5: Your Executive Toolset
Tailoring Your Approach
Executive Mindset
Don't Shy Away
Letting Go
Take the Lead
Tactics
Controlling Your Time
Time to Lead
Leadership Blocks
The Calendar Reset
Getting Assistance
A Typical Week

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