@article{1435748,
      recid = {1435748},
      author = {Yang, Deli,},
      title = {Understanding and profiting from intellectual property in  international business : strategies across borders /},
      pages = {1 online resource},
      abstract = {This book covers cross-border strategies to understand and  profit from intellectual property. It starts with a basic  overview of IP before focusing specifically on  international business contexts. The book then explores  factors that affect IP-related business activities in  different countries. Next, follows a discussion of the  importance of managing IP valuation, people, and products,  which leads into an examination of strategies for obtaining  value from IP-related activities, including licensing. This  edition updates the contents and adds new contemporary  cases, such as internet-based crimes and trademarked sport  brands. Readers will gain an understanding of the  significance of IP to corporate success in the increasingly  globalized world. With updated knowledge on deriving value  from IP, this book will provide insights for practitioners  to deal with cross-border issues of IP, and for scholars  across disciplines to advance studies of cross-border  issues and conflicts in IP.},
      url = {http://library.usi.edu/record/1435748},
      doi = {https://doi.org/10.1007/978-3-030-54034-0},
}