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001435748 001__ 1435748
001435748 003__ OCoLC
001435748 005__ 20230309003951.0
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001435748 008__ 210413s2021\\\\sz\\\\\\ob\\\\001\0\eng\d
001435748 019__ $$a1259366954
001435748 020__ $$a9783030540340$$q(electronic bk.)
001435748 020__ $$a3030540340$$q(electronic bk.)
001435748 020__ $$z9783030540333
001435748 020__ $$z3030540332
001435748 0247_ $$a10.1007/978-3-030-54034-0$$2doi
001435748 035__ $$aSP(OCoLC)1245927480
001435748 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dN$T$$dOCLCQ$$dOCLCO$$dOCLCQ
001435748 049__ $$aISEA
001435748 050_4 $$aK1401
001435748 08204 $$a346.04/8$$223
001435748 1001_ $$aYang, Deli,$$d1964-$$eauthor.
001435748 24510 $$aUnderstanding and profiting from intellectual property in international business :$$bstrategies across borders /$$cDeli Yang.
001435748 250__ $$a3rd ed. 2021.
001435748 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001435748 300__ $$a1 online resource
001435748 336__ $$atext$$btxt$$2rdacontent
001435748 337__ $$acomputer$$bc$$2rdamedia
001435748 338__ $$aonline resource$$bcr$$2rdacarrier
001435748 504__ $$aIncludes bibliographical references and index.
001435748 5050_ $$aChapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning -- Part I: Intellectual Property Fundamentals -- Chapter 2. Intellectual Property Theories -- Chapter 3. Intellectual Property Systems -- Part II: Intellectual Property Environments -- Chapter 4. Intellectual Property Impacts Political Economy -- Chapter 5. The Effects of Political Economy on Intellectual Property -- Chapter 6. Culture and Intellectual Property -- Part III: Intellectual Property Management -- Chapter 7. Managing Intellectual Property Assets -- Chapter 8. Valuing Intellectual Property -- Part IV: Intellectual Property Strategies -- Chapter 9. Internationalizing Intellectual Property -- Chapter 10. International Licensing and Contracting of Intellectual Property -- Chapter 11. Global Piracy and Strategic Responses -- Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings.
001435748 506__ $$aAccess limited to authorized users.
001435748 520__ $$aThis book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
001435748 650_0 $$aIntellectual property.
001435748 650_0 $$aIntellectual property$$xEconomic aspects.
001435748 650_6 $$aPropriété intellectuelle.
001435748 650_6 $$aPropriété intellectuelle$$xAspect économique.
001435748 655_0 $$aElectronic books.
001435748 77608 $$iPrint version:$$aYang, Deli, 1964-$$tUnderstanding and profiting from intellectual property in international business.$$b3rd ed. 2021.$$dCham : Palgrave Macmillan, [2021]$$z3030540332$$z9783030540333$$w(OCoLC)1159486922
001435748 852__ $$bebk
001435748 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-54034-0$$zOnline Access$$91397441.1
001435748 909CO $$ooai:library.usi.edu:1435748$$pGLOBAL_SET
001435748 980__ $$aBIB
001435748 980__ $$aEBOOK
001435748 982__ $$aEbook
001435748 983__ $$aOnline
001435748 994__ $$a92$$bISE