Understanding and profiting from intellectual property in international business : strategies across borders / Deli Yang.
Yang, Deli, 1964- author.
2021
K1401
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Title Understanding and profiting from intellectual property in international business : strategies across borders / Deli Yang.
Author Yang, Deli, 1964- author.
Edition 3rd ed. 2021.
ISBN 9783030540340 (electronic bk.)
3030540340 (electronic bk.)
9783030540333
3030540332
DOI https://doi.org/10.1007/978-3-030-54034-0
Published Cham : Palgrave Macmillan, [2021]
Language English
Description 1 online resource
Item Number 10.1007/978-3-030-54034-0 doi
Call Number K1401
Dewey Decimal Classification 346.04/8
Summary This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Available in Other Form Understanding and profiting from intellectual property in international business.
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Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning
Part I: Intellectual Property Fundamentals
Chapter 2. Intellectual Property Theories
Chapter 3. Intellectual Property Systems
Part II: Intellectual Property Environments
Chapter 4. Intellectual Property Impacts Political Economy
Chapter 5. The Effects of Political Economy on Intellectual Property
Chapter 6. Culture and Intellectual Property
Part III: Intellectual Property Management
Chapter 7. Managing Intellectual Property Assets
Chapter 8. Valuing Intellectual Property
Part IV: Intellectual Property Strategies
Chapter 9. Internationalizing Intellectual Property
Chapter 10. International Licensing and Contracting of Intellectual Property
Chapter 11. Global Piracy and Strategic Responses
Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings.

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