TY  - GEN
N2  - Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
DO  - 10.1007/978-3-030-67642-1
DO  - doi
AB  - Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
T1  - The corporate newsroom :steering companies efficiently through communication /
AU  - Moss, Christoph,
CN  - HD30.3
LA  - eng
LA  - Translated from German.
ID  - 1435957
KW  - Communication in organizations.
KW  - Communication
KW  - Public relations.
KW  - Journalism
KW  - News agencies
KW  - Communication dans les organisations.
KW  - Relations publiques.
KW  - Journalisme
KW  - Agences de presse
SN  - 9783030676421
SN  - 3030676420
TI  - The corporate newsroom :steering companies efficiently through communication /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-67642-1
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-67642-1
ER  -