001436059 000__ 03472cam\a2200493Ii\4500
001436059 001__ 1436059
001436059 003__ OCoLC
001436059 005__ 20230309004007.0
001436059 006__ m\\\\\o\\d\\\\\\\\
001436059 007__ cr\cn\nnnunnun
001436059 008__ 210428s2021\\\\gw\a\\\\ob\\\\000\0\eng\d
001436059 020__ $$a9783658330576$$q(electronic bk.)
001436059 020__ $$a3658330570$$q(electronic bk.)
001436059 020__ $$z9783658330569$$q(print)
001436059 0247_ $$a10.1007/978-3-658-33057-6$$2doi
001436059 035__ $$aSP(OCoLC)1248699554
001436059 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dOCLCO$$dOCLCQ
001436059 049__ $$aISEA
001436059 050_4 $$aG155.A1
001436059 08204 $$a338.4/791$$223
001436059 1001_ $$aHodson, Julian Michael,$$eauthor.
001436059 24510 $$aConnecting brand identity and consumer-based brand equity for tourism destinations :$$ba structural model of leisure visitors' destination brand associations /$$cJulian Michael Hodson.
001436059 264_1 $$aWiesbaden, Germany :$$bSpringer Gabler,$$c[2021]
001436059 300__ $$a1 online resource (xxiv, 357 pages) :$$billustrations.
001436059 336__ $$atext$$btxt$$2rdacontent
001436059 337__ $$acomputer$$bc$$2rdamedia
001436059 338__ $$aonline resource$$bcr$$2rdacarrier
001436059 4901_ $$aEntrepreneurial Management und Standortentwicklung,$$x2626-2266
001436059 504__ $$aIncludes bibliographical references.
001436059 5050_ $$aIntroduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.
001436059 506__ $$aAccess limited to authorized users.
001436059 520__ $$aThe study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors' destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers' destination brand attitudes and loyalty. About the author Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar Kreilkamp, Leuphana University of Lueneburg. He graduated with degrees in media and business administration, focusing on marketing management and consumer behavior. The author gained international practical experience working for Destination Marketing and Management Organizations (DMOs). His research interests include destination marketing & branding, visitor/host community perceptions & attitudes, visitor destination loyalty, as well as destination planning, development, and management.
001436059 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 28, 2021).
001436059 650_0 $$aTourism$$xMarketing.
001436059 650_0 $$aBranding (Marketing)
001436059 650_6 $$aStratégie de marque.
001436059 655_0 $$aElectronic books.
001436059 830_0 $$aEntrepreneurial Management und Standortentwicklung,$$x2626-2266
001436059 852__ $$bebk
001436059 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-33057-6$$zOnline Access$$91397441.1
001436059 909CO $$ooai:library.usi.edu:1436059$$pGLOBAL_SET
001436059 980__ $$aBIB
001436059 980__ $$aEBOOK
001436059 982__ $$aEbook
001436059 983__ $$aOnline
001436059 994__ $$a92$$bISE