001436076 000__ 03888cam\a2200529Ii\4500
001436076 001__ 1436076
001436076 003__ OCoLC
001436076 005__ 20230309004008.0
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001436076 019__ $$a1249013830$$a1249271034
001436076 020__ $$a9789811611278$$q(electronic bk.)
001436076 020__ $$a9811611270$$q(electronic bk.)
001436076 020__ $$z9789811611261$$q(print)
001436076 020__ $$z9811611262
001436076 0247_ $$a10.1007/978-981-16-1127-8$$2doi
001436076 035__ $$aSP(OCoLC)1248729718
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001436076 049__ $$aISEA
001436076 050_4 $$aHF5415.33.J3
001436076 08204 $$a658.8/342$$223
001436076 1001_ $$aShimizu, Akira,$$eauthor.
001436076 24510 $$aNew consumer behavior theories from Japan /$$cAkira Shimizu.
001436076 264_1 $$aSingapore :$$bSpringer,$$c2021.
001436076 300__ $$a1 online resource (xi, 212 pages) :$$billustrations (some color).
001436076 336__ $$atext$$btxt$$2rdacontent
001436076 337__ $$acomputer$$bc$$2rdamedia
001436076 338__ $$aonline resource$$bcr$$2rdacarrier
001436076 4901_ $$aAdvances in Japanese business and economics,$$x2197-8859 ;$$vvolume 27
001436076 500__ $$aIncludes index.
001436076 5050_ $$aJapanese consumers and media usage -- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers -- Measuring the impact of a blog: Quantitative and qualitative aspects -- Studies on commitment -- Mechanism of attitude formation for consumers who convey information -- Emergence of communication-oriented consumer -- Research on uncertain listeners -- Studies on connoisseurs -- Brand rating in the age of information sharing -- A new decision-making process: a circulating-type communications model.
001436076 506__ $$aAccess limited to authorized users.
001436076 520__ $$aThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
001436076 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 28, 2021).
001436076 650_0 $$aConsumer behavior$$zJapan.
001436076 650_6 $$aConsommateurs$$xComportement$$zJapon.
001436076 655_0 $$aElectronic books.
001436076 77608 $$iPrint version: $$z9811611262$$z9789811611261$$w(OCoLC)1237632162
001436076 830_0 $$aAdvances in Japanese business and economics ;$$v27.$$x2197-8859
001436076 852__ $$bebk
001436076 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-1127-8$$zOnline Access$$91397441.1
001436076 909CO $$ooai:library.usi.edu:1436076$$pGLOBAL_SET
001436076 980__ $$aBIB
001436076 980__ $$aEBOOK
001436076 982__ $$aEbook
001436076 983__ $$aOnline
001436076 994__ $$a92$$bISE