The BBC Asian network : the cultural production of diversity / Gurvinder Aujla-Sidhu.
Aujla-Sidhu, Gurvinder, author.
2021
PN1991.8.E84
Available Online

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Title The BBC Asian network : the cultural production of diversity / Gurvinder Aujla-Sidhu.
Author Aujla-Sidhu, Gurvinder, author.
ISBN 9783030657642 (ebook)
3030657647 (ebook)
9783030657635 (hardcover)
9783030657666 (paperback)
DOI https://doi.org/10.1007/978-3-030-65764-2
Publication Details Cham : Palgrave Macmillan, 2021.
Language English
Description 1 online resource
Item Number 10.1007/978-3-030-65764-2 doi
Call Number PN1991.8.E84
Dewey Decimal Classification 302.23/4408995
Summary This ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBCs national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station, revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct 'community of listeners'. Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audiences needs, the book also reveals the ways in which 'race' is managed by the BBC, and how the culture of managerialism permeates recruitment strategies, music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC's 'gatekeeping' system limits the dissemination of original journalism about British Asian communities, through the marginalisation of the expertise of narratives created by the network's own minority ethnic journalists. Gurvinder Aujla-Sidhu is an Associate Professor in Journalism at De Montfort University, UK.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Available in Other Form BBC Asian network.
BBC Asian network.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Introduction
2. Public Service Versus the Politics of Representation
3. British Asian Audiences
4. Recruitment and Progression of Minority Ethnic Staff
5. Audience Strategies at the BBC Asian Network
6. Diverse Journalism
7. Language and Identity Politics
8. Its Not Just Bhangra and Bollywood! Mediating Music Genres at the BBC Asian Network
9. Future of the BBC Radio and the BBC Asian Network.

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