The BBC Asian network : the cultural production of diversity / Gurvinder Aujla-Sidhu.

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The BBC Asian network : the cultural production of diversity / Gurvinder Aujla-Sidhu.

9783030657642 (ebook)
3030657647 (ebook)
9783030657635 (hardcover)
9783030657666 (paperback)

Cham : Palgrave Macmillan, 2021.

English

1 online resource

10.1007/978-3-030-65764-2 doi

PN1991.8.E84

302.23/4408995

This ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBCs national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station, revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct 'community of listeners'. Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audiences needs, the book also reveals the ways in which 'race' is managed by the BBC, and how the culture of managerialism permeates recruitment strategies, music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC's 'gatekeeping' system limits the dissemination of original journalism about British Asian communities, through the marginalisation of the expertise of narratives created by the network's own minority ethnic journalists. Gurvinder Aujla-Sidhu is an Associate Professor in Journalism at De Montfort University, UK.

Includes bibliographical references and index.

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