The marketisation of higher education : concepts, cases, and criticisms / John D. Branch, Bryan Christiansen, editors.
Branch, John D.; Christiansen, Bryan, 1960-
2021
LB2342.82
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Title
The marketisation of higher education : concepts, cases, and criticisms / John D. Branch, Bryan Christiansen, editors.
ISBN
9783030674410 (electronic bk.)
303067441X (electronic bk.)
9783030674403
DOI
https://doi.org/10.1007/978-3-030-67441-0
Publication Details
Cham : Springer, 2021.
Language
English
Description
1 online resource (466 pages)
Item Number
10.1007/978-3-030-67441-0 doi
Call Number
LB2342.82
Dewey Decimal Classification
378.101
Summary
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
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Source of Description
Description based on print version record.
Added Author
Branch, John D.
Christiansen, Bryan, 1960-
Series
Marketing and Communication in Higher Education.
Available in Other Form
Marketisation of Higher Education.
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Online Access
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1. Introduction
2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes
3. Emerging Ideas of 'New Governance' in Higher Education
4. E-Learning and the Marketisation of Higher Education
5. The Place of University Social Responsibility in the Marketisation of Higher Education
6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico
7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative
8. Promoting the Russian Higher Education System in Global Hyper-Competition
9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India
10. The Digital Transformation of the Commercial Area of a Peruvian Business School
11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University
12. Gender and the Marketisation of Higher Education: A Nordic Tale
13. The Determinants of International Student Mobility in United Kingdom Higher Education
14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?
15. Service Quality in Higher Education: Where Are We and Where to Go?
16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility.
17. The Footballisation of European Higher Education: Different Fields, Similar Games
18. Neoliberal Higher Education and Its Discontents.

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