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001436392 001__ 1436392
001436392 003__ OCoLC
001436392 005__ 20230309004024.0
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001436392 008__ 210508s2021\\\\sz\\\\\\o\\\\\000\0\eng\d
001436392 020__ $$a9783030674410$$q(electronic bk.)
001436392 020__ $$a303067441X$$q(electronic bk.)
001436392 020__ $$z9783030674403
001436392 0247_ $$a10.1007/978-3-030-67441-0$$2doi
001436392 035__ $$aSP(OCoLC)1250074832
001436392 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dOCLCO$$dOCLCF$$dYDX$$dN$T$$dOCLCQ$$dOCLCO$$dOCLCQ
001436392 043__ $$ae-uk---
001436392 049__ $$aISEA
001436392 050_4 $$aLB2342.82
001436392 08204 $$a378.101
001436392 24504 $$aThe marketisation of higher education :$$bconcepts, cases, and criticisms /$$cJohn D. Branch, Bryan Christiansen, editors.
001436392 260__ $$aCham :$$bSpringer,$$c2021.
001436392 300__ $$a1 online resource (466 pages)
001436392 336__ $$atext$$btxt$$2rdacontent
001436392 337__ $$acomputer$$bc$$2rdamedia
001436392 338__ $$aonline resource$$bcr$$2rdacarrier
001436392 4901_ $$aMarketing and Communication in Higher Education
001436392 5050_ $$a1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. -- 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.
001436392 506__ $$aAccess limited to authorized users.
001436392 520__ $$aThis edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
001436392 588__ $$aDescription based on print version record.
001436392 650_0 $$aEducation, Higher$$zGreat Britain$$xMarketing.
001436392 650_0 $$aCollege students as consumers$$zGreat Britain.
001436392 650_6 $$aÉtudiants (Consommateurs)$$zGrande-Bretagne.
001436392 655_0 $$aElectronic books.
001436392 7001_ $$aBranch, John D.
001436392 7001_ $$aChristiansen, Bryan,$$d1960-
001436392 77608 $$iPrint version:$$aBranch, John D.$$tMarketisation of Higher Education.$$dCham : Springer International Publishing AG, ©2021$$z9783030674403
001436392 830_0 $$aMarketing and Communication in Higher Education.
001436392 852__ $$bebk
001436392 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-67441-0$$zOnline Access$$91397441.1
001436392 909CO $$ooai:library.usi.edu:1436392$$pGLOBAL_SET
001436392 980__ $$aBIB
001436392 980__ $$aEBOOK
001436392 982__ $$aEbook
001436392 983__ $$aOnline
001436392 994__ $$a92$$bISE