How To Design Effective AR Retail Apps
The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket
User responses towards Augmented Reality face filters: Implications for social media and brands
Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling
Incorporation of augmented-reality technology into smartphone app for large-scale performance art
Testing Mixed Reality Experiences and Visitors Behaviours in a Heritage Museum
Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement
Too real for comfort: Measuring Consumers Augmented Reality Information Privacy Concerns
The Proteus Effect: How Avatars Influence Their Users Self-Perception and Behaviour
Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented
Using Virtual Reality as a form of Simulation in the context of Legal Education.