001436483 000__ 04950cam\a2200553\a\4500
001436483 001__ 1436483
001436483 003__ OCoLC
001436483 005__ 20230309004029.0
001436483 006__ m\\\\\o\\d\\\\\\\\
001436483 007__ cr\un\nnnunnun
001436483 008__ 210511s2021\\\\si\\\\\\o\\\\\001\0\eng\d
001436483 020__ $$a9789813363748$$q(electronic bk.)
001436483 020__ $$a9813363746$$q(electronic bk.)
001436483 020__ $$z9813363738
001436483 020__ $$z9789813363731
001436483 0247_ $$a10.1007/978-981-33-6374-8$$2doi
001436483 035__ $$aSP(OCoLC)1250309317
001436483 040__ $$aYDX$$beng$$epn$$cYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dN$T$$dUKAHL$$dOCLCQ$$dOCLCO$$dOCLCQ
001436483 049__ $$aISEA
001436483 050_4 $$aHF5415
001436483 08204 $$a658.8$$223
001436483 24500 $$aConsumer happiness :$$bmultiple perspectives /$$cTanusree Dutta, Manas Kumar Mandal, editors.
001436483 260__ $$aSingapore :$$bSpringer,$$c2021.
001436483 300__ $$a1 online resource
001436483 336__ $$atext$$btxt$$2rdacontent
001436483 337__ $$acomputer$$bc$$2rdamedia
001436483 338__ $$aonline resource$$bcr$$2rdacarrier
001436483 4901_ $$aStudies in rhythm engineering,$$x2524-5546
001436483 500__ $$aIncludes author index.
001436483 5050_ $$aChapter 1. The cultural perspective: Are some societies happier than others? Chapter 2. Happiness digital technology and social networks -- Chapter 3. Socioeconomic Status and Consumer Happiness -- Chapter 4. Behavioral perspective -- Chapter 5. Subliminal messaging and applicaton in sports: moving beyond the conscious -- Chapter 6. Subliminal Messaging: Moving Beyond Consciousness -- Chapter 7. Customer Happiness: The role of Cognitive Dissonance and Customer Experience -- Chapter 8. Advertising: A new visual world (Re-conceptualisation of advertising through creative design) -- Chapter 9. Consumer happiness and decision making: The way forward -- Chapter 10. Paying a price to get a value: Choose wisely.
001436483 506__ $$aAccess limited to authorized users.
001436483 520__ $$aThis book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled behavioural perspective The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective;, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing.
001436483 650_0 $$aMarketing.
001436483 650_0 $$aConsumer behavior.
001436483 650_0 $$aHappiness.
001436483 650_6 $$aMarketing.
001436483 650_6 $$aConsommateurs$$xComportement.
001436483 650_6 $$aBonheur.
001436483 655_0 $$aElectronic books.
001436483 7001_ $$aDutta, Tanusree,$$eeditor.
001436483 7001_ $$aMandal, Manas K.,$$eeditor.
001436483 77608 $$iPrint version:$$z9813363738$$z9789813363731$$w(OCoLC)1225621084
001436483 830_0 $$aStudies in rhythm engineering,$$x2524-5546
001436483 852__ $$bebk
001436483 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-33-6374-8$$zOnline Access$$91397441.1
001436483 909CO $$ooai:library.usi.edu:1436483$$pGLOBAL_SET
001436483 980__ $$aBIB
001436483 980__ $$aEBOOK
001436483 982__ $$aEbook
001436483 983__ $$aOnline
001436483 994__ $$a92$$bISE