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001436571 001__ 1436571
001436571 003__ OCoLC
001436571 005__ 20230309004033.0
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001436571 019__ $$a1250347640$$a1251445015
001436571 020__ $$a9783030641115$$q(electronic bk.)
001436571 020__ $$a3030641112$$q(electronic bk.)
001436571 020__ $$z9783030641108$$q(paperback)
001436571 0247_ $$a10.1007/978-3-030-64111-5$$2doi
001436571 035__ $$aSP(OCoLC)1250638127
001436571 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dOCLCO$$dOCLCF$$dUKMGB$$dN$T$$dBRX$$dUIU$$dOCLCO$$dUKAHL$$dOCLCQ$$dCOM$$dOCLCQ
001436571 049__ $$aISEA
001436571 050_4 $$aG155.A1
001436571 08204 $$a338.4/791$$223
001436571 1001_ $$aGeorge, Richard,$$d1968-$$eauthor.
001436571 24510 $$aMarketing tourism and hospitality :$$bconcepts and cases /$$cRichard George.
001436571 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021.
001436571 300__ $$a1 online resource (1 volume) :$$billustrations (black and white, and color)
001436571 336__ $$atext$$btxt$$2rdacontent
001436571 337__ $$acomputer$$bc$$2rdamedia
001436571 338__ $$aonline resource$$bcr$$2rdacarrier
001436571 504__ $$aIncludes bibliographical references and index.
001436571 5050_ $$aPart I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consumer Behaviour -- Chapter 4: Tourism and Hospitality Marketing Research -- Part 3: Designing the Tourism and Hospitality Marketing Strategy -- Chapter 5: Tourism and Hospitality Marketing Planning -- Chapter 6: The Tourism and Hospitality Marketing Environment -- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix -- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing -- Chapter 9: Tourism Distribution -- Chapter 10: Promoting and Advertising Tourism and Hospitality Products -- Chapter 11: Designing the Tourism and Hospitality Promotions Mix -- Chapter 12: Digital Marketing in Tourism and Hospitality. -- Part 5: Understanding Tourism and Hospitality Marketing Issues -- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing -- Chapter 14: Marketing Tourism Destinations.
001436571 506__ $$aAccess limited to authorized users.
001436571 520__ $$aThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include Halal Tourism in Southeast Asia, and Marketing and Branding Rwanda. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. Richard George is a senior lecturer at ICON College of Technology & Management/Falmouth University in the UK. He was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the travel and tourism industry. He holds a PhD in Marketing from UCT, South Africa.
001436571 588__ $$aDescription based on print version record.
001436571 650_0 $$aTourism$$xMarketing.
001436571 650_0 $$aHospitality industry$$xMarketing.
001436571 655_0 $$aElectronic books.
001436571 77608 $$iPrint version:$$aGeorge, Richard, 1968-$$tMarketing tourism and hospitality.$$dCham, Switzerland : Palgrave Macmillan, [2021]$$z9783030641108$$w(OCoLC)1201386551
001436571 852__ $$bebk
001436571 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-64111-5$$zOnline Access$$91397441.1
001436571 909CO $$ooai:library.usi.edu:1436571$$pGLOBAL_SET
001436571 980__ $$aBIB
001436571 980__ $$aEBOOK
001436571 982__ $$aEbook
001436571 983__ $$aOnline
001436571 994__ $$a92$$bISE