@article{1436703,
      note = {Includes author index.},
      author = {Martínez-López, Francisco J., and Gázquez Abad, Juan  Carlos.},
      url = {http://library.usi.edu/record/1436703},
      title = {Advances in national brand and private label marketing :  eighth international conference, 2021 /. International  Conference on Research on National Brand & Private  Label Marketing},
      publisher = {Springer,},
      abstract = {This proceedings volume highlights the latest research  presented at the 8th International Conference on Research  on National Brand & Private Label Marketing (NB & PL2021).  The topics covered include: retailing, private label  portfolio and assortment management, marketing of premium  store brands, using national brands to exclude (delist) and  include, optimal assortment size, consumer store patronage,  etc. Several contributions also focus on private label  pricing and promotion, especially on the relative pricing  of standard and premium private labels, and with regard to  the national brands in the assortment.},
      doi = {https://doi.org/10.1007/978-3-030-76935-2},
      recid = {1436703},
      pages = {1 online resource (144 pages)},
      address = {Cham :},
      year = {2021},
}