TY  - GEN
AB  - This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
AU  - Martínez-López, Francisco J.,
AU  - Gázquez Abad, Juan Carlos.
CN  - HF5411
CY  - Cham :
DA  - 2021.
DO  - 10.1007/978-3-030-76935-2
DO  - doi
ID  - 1436703
KW  - Marketing
KW  - Brand name products
KW  - Marketing
KW  - Produits de marque
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-76935-2
N1  - Includes author index.
N2  - This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
PB  - Springer,
PP  - Cham :
PY  - 2021.
SN  - 9783030769352
SN  - 3030769356
T1  - Advances in national brand and private label marketing :eighth international conference, 2021 /
TI  - Advances in national brand and private label marketing :eighth international conference, 2021 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-76935-2
ER  -