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001436703 001__ 1436703
001436703 003__ OCoLC
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001436703 020__ $$a9783030769352$$q(electronic bk.)
001436703 020__ $$a3030769356$$q(electronic bk.)
001436703 020__ $$z9783030769345
001436703 0247_ $$a10.1007/978-3-030-76935-2$$2doi
001436703 035__ $$aSP(OCoLC)1252419864
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001436703 049__ $$aISEA
001436703 050_4 $$aHF5411
001436703 08204 $$a658.8$$223
001436703 1112_ $$aInternational Conference on Research on National Brand & Private Label Marketing$$n(8th :$$d2021 :$$cOnline)
001436703 24510 $$aAdvances in national brand and private label marketing :$$beighth international conference, 2021 /$$cFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, editors.
001436703 260__ $$aCham :$$bSpringer,$$c2021.
001436703 300__ $$a1 online resource (144 pages)
001436703 336__ $$atext$$btxt$$2rdacontent
001436703 337__ $$acomputer$$bc$$2rdamedia
001436703 338__ $$aonline resource$$bcr$$2rdacarrier
001436703 4901_ $$aSpringer Proceedings in Business and Economics
001436703 500__ $$aIncludes author index.
001436703 5050_ $$aIntro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands -- A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.
001436703 5058_ $$a5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References.
001436703 5058_ $$aExamining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index.
001436703 506__ $$aAccess limited to authorized users.
001436703 520__ $$aThis proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
001436703 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 24, 2021).
001436703 650_0 $$aMarketing$$vCongresses.
001436703 650_0 $$aBrand name products$$vCongresses.
001436703 650_6 $$aMarketing$$vCongrès.
001436703 650_6 $$aProduits de marque$$vCongrès.
001436703 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001436703 655_7 $$aConference papers and proceedings.$$2lcgft
001436703 655_7 $$aActes de congrès.$$2rvmgf
001436703 655_0 $$aElectronic books.
001436703 7001_ $$aMartínez-López, Francisco J.,$$d1960-
001436703 7001_ $$aGázquez Abad, Juan Carlos.
001436703 77608 $$iPrint version:$$aMartínez-López, Francisco J.$$tAdvances in National Brand and Private Label Marketing$$dCham : Springer International Publishing AG,c2021$$z9783030769345
001436703 830_0 $$aSpringer proceedings in business and economics.
001436703 852__ $$bebk
001436703 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-76935-2$$zOnline Access$$91397441.1
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001436703 980__ $$aBIB
001436703 980__ $$aEBOOK
001436703 982__ $$aEbook
001436703 983__ $$aOnline
001436703 994__ $$a92$$bISE