TY  - GEN
AB  - This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
AU  - Lai, Hongbo,
CN  - HF5415.1255
DO  - 10.1007/978-981-16-2145-1
DO  - doi
ID  - 1436777
KW  - Branding (Marketing)
KW  - Branding (Marketing)
KW  - Luxuries
KW  - Business enterprises
KW  - Stratégie de marque
KW  - Stratégie de marque
KW  - Entreprises
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-2145-1
N2  - This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
SN  - 9789811621451
SN  - 9811621454
T1  - Chinese local new luxury brands in a digitaly empowered era :cultivation, transformation and upgrading /
TI  - Chinese local new luxury brands in a digitaly empowered era :cultivation, transformation and upgrading /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-2145-1
ER  -