001436777 000__ 03233cam\a2200565\i\4500
001436777 001__ 1436777
001436777 003__ OCoLC
001436777 005__ 20230309004113.0
001436777 006__ m\\\\\o\\d\\\\\\\\
001436777 007__ cr\un\nnnunnun
001436777 008__ 210525s2021\\\\si\a\\\\ob\\\\000\0\eng\d
001436777 019__ $$a1255223628$$a1255230089
001436777 020__ $$a9789811621451$$q(electronic book)
001436777 020__ $$a9811621454$$q(electronic book)
001436777 020__ $$z9789811621444
001436777 020__ $$z9811621446
001436777 0247_ $$a10.1007/978-981-16-2145-1$$2doi
001436777 035__ $$aSP(OCoLC)1252700800
001436777 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dEBLCP$$dYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dOCLCQ$$dCOM$$dOCLCO$$dOCLCQ
001436777 043__ $$aa-cc---
001436777 049__ $$aISEA
001436777 050_4 $$aHF5415.1255$$b.L35 2021
001436777 08204 $$a658.8/270951$$223
001436777 1001_ $$aLai, Hongbo,$$eauthor.
001436777 24510 $$aChinese local new luxury brands in a digitaly empowered era :$$bcultivation, transformation and upgrading /$$cHongbo Lai.
001436777 264_1 $$aSingapore :$$bSpringer,$$c[2021]
001436777 300__ $$a1 online resource (xviii, 153 pages) :$$billustrations (some color)
001436777 336__ $$atext$$btxt$$2rdacontent
001436777 337__ $$acomputer$$bc$$2rdamedia
001436777 338__ $$aonline resource$$bcr$$2rdacarrier
001436777 504__ $$aIncludes bibliographical references.
001436777 5050_ $$aChapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.
001436777 506__ $$aAccess limited to authorized users.
001436777 520__ $$aThis book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
001436777 588__ $$aOnline resource; title from digital title page (viewed on June 14, 2021).
001436777 650_0 $$aBranding (Marketing)$$zChina.
001436777 650_0 $$aBranding (Marketing)$$xTechnological innovations$$zChina.
001436777 650_0 $$aLuxuries$$zChina$$xMarketing.
001436777 650_0 $$aBusiness enterprises$$zChina.
001436777 650_6 $$aStratégie de marque$$zChine.
001436777 650_6 $$aStratégie de marque$$xInnovations$$zChine.
001436777 650_6 $$aEntreprises$$zChine.
001436777 655_0 $$aElectronic books.
001436777 77608 $$iPrint version:$$aLai, Hongbo.$$tChinese local new luxury brands in a digitaly empowered era.$$dSingapore : Springer, [2021]$$z9811621446$$z9789811621444$$w(OCoLC)1243349914
001436777 852__ $$bebk
001436777 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-2145-1$$zOnline Access$$91397441.1
001436777 909CO $$ooai:library.usi.edu:1436777$$pGLOBAL_SET
001436777 980__ $$aBIB
001436777 980__ $$aEBOOK
001436777 982__ $$aEbook
001436777 983__ $$aOnline
001436777 994__ $$a92$$bISE