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Chinese local new luxury brands in a digitaly empowered era : cultivation, transformation and upgrading / Hongbo Lai.

Lai, Hongbo, author.
2021
HF5415.1255 .L35 2021
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Title
Chinese local new luxury brands in a digitaly empowered era : cultivation, transformation and upgrading / Hongbo Lai.
Author
Lai, Hongbo, author.
ISBN
9789811621451 (electronic book)
9811621454 (electronic book)
9789811621444
9811621446
DOI
https://doi.org/10.1007/978-981-16-2145-1
Published
Singapore : Springer, [2021]
Language
English
Description
1 online resource (xviii, 153 pages) : illustrations (some color)
Item Number
10.1007/978-981-16-2145-1 doi
Call Number
HF5415.1255 .L35 2021
Dewey Decimal Classification
658.8/270951
Summary
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
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Includes bibliographical references.
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Access limited to authorized users.
Source of Description
Online resource; title from digital title page (viewed on June 14, 2021).
Available in Other Form
Chinese local new luxury brands in a digitaly empowered era.
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Chapter 1. Introduction
Chapter 2. Conceptual framework
Chapter 3. Connotation and mechanism
Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation
Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication
Chapter 6. Case studies
Chapter 7. Conclusion and prospect
Appendix
Bibliography.

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