001437054 000__ 03415cam\a2200577Mi\4500
001437054 001__ 1437054
001437054 003__ OCoLC
001437054 005__ 20230309004128.0
001437054 006__ m\\\\\o\\d\\\\\\\\
001437054 007__ cr\nn\nnnunnun
001437054 008__ 210513s2021\\\\sz\\\\\\o\\\\\001\0\eng\d
001437054 019__ $$a1251502463$$a1252417917$$a1253376051$$a1255222383
001437054 020__ $$a9783030643041
001437054 020__ $$a3030643042
001437054 020__ $$z9783030643041
001437054 020__ $$z3030643034
001437054 020__ $$z9783030643034
001437054 0247_ $$a10.1007/978-3-030-64304-1.$$2doi
001437054 035__ $$aSP(OCoLC)1253565482
001437054 040__ $$aLIP$$beng$$erda$$cLIP$$dYDX$$dEBLCP$$dGW5XE$$dOCLCO$$dOCLCF$$dOCLCO$$dOH1$$dOCLCQ
001437054 043__ $$ancgt---$$anc-----
001437054 049__ $$aISEA
001437054 050_4 $$aHF3261$$b.S65 2021
001437054 08204 $$a658.421$$223
001437054 1001_ $$aSpillan, John E.,$$eauthor.$$0(uri) http://viaf.org/viaf/sourceID/LC%7cn2008079420
001437054 24510 $$aDoing business in Guatemala :$$bchallenges and opportunities /$$cJohn E. Spillan, Marleen Campbell Lopez.
001437054 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2021]
001437054 300__ $$a1 online resource
001437054 336__ $$atext$$btxt$$2rdacontent
001437054 337__ $$acomputer$$bc$$2rdamedia
001437054 338__ $$aonline resource$$bcr$$2rdacarrier
001437054 347__ $$atext file$$bPDF$$2rda
001437054 5050_ $$aChapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.
001437054 506__ $$aAccess limited to authorized users.
001437054 520__ $$aWith its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
001437054 650_6 $$aEntrepreneuriat.
001437054 650_6 $$aEntreprises multinationales.
001437054 650_6 $$aGestion.
001437054 650_6 $$aIndustrie.
001437054 651_0 $$aGuatemala$$xCommerce.
001437054 655_0 $$aElectronic books.
001437054 7001_ $$aCampbell Lopez, Marleen,$$eauthor.
001437054 77608 $$iPrint version: $$z9783030643034
001437054 77608 $$iPrint version: $$z9783030643058
001437054 77608 $$iPrint version: $$z9783030643065
001437054 852__ $$bebk
001437054 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-64304-1$$zOnline Access$$91397441.1
001437054 909CO $$ooai:library.usi.edu:1437054$$pGLOBAL_SET
001437054 980__ $$aBIB
001437054 980__ $$aEBOOK
001437054 982__ $$aEbook
001437054 983__ $$aOnline
001437054 994__ $$a92$$bISE