TY  - GEN
AB  - This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
AU  - Martínez-López, Francisco J.,
AU  - López López, David.
CN  - HF5548.32
DO  - 10.1007/978-3-030-76520-0
DO  - doi
ID  - 1437128
KW  - Electronic commerce
KW  - Internet marketing
KW  - Commerce électronique
KW  - Marketing sur Internet
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-76520-0
N1  - Includes author index.
N2  - This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
SN  - 9783030765200
SN  - 3030765202
T1  - Advances in digital marketing and eCommerce :second International Conference, 2021 /
TI  - Advances in digital marketing and eCommerce :second International Conference, 2021 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-76520-0
ER  -