Linked e-resources
Details
Table of Contents
Intro
Table of Contents
About the Author
About the Technical Reviewer
Foreword
Acknowledgments
Introduction
Part I: Car 4.0
Chapter 1: OK Computer
Vehicle Electronics
The Internet of Vehicles: Car Sensors
Fit for Purpose, Safe for Humans
Automation
Driving Forces of Car Innovation
Summary
Chapter 2: Mission Control
A Moveable Feast/Let Me Entertain You
Connected Vehicles
Mobility
Seamless Control
Onward
Summary
Chapter 3: The 5G Car
The Mobile Revolution
Intelligent Vehicles
The Internet of Vehicles
5G: The Internet Superhighway
Edge Computing Mobility
Summary
Chapter 4: On Brand
Preaching to the Converted
Brand Alchemy
Glamorama
F1: The Greatest Show on Earth
Brand Messaging: Aligned vs. Contrarian
Purpose: The New Twenty-First-Century Value
Branding for Redemption
Shifting Gears
Changing Lanes
Summary
Part II: From Transportation to Solving People's Problems
Chapter 5: I. Am. Car
Beyond Transportation
From Functional to Aspirational
Humanizing Vehicles
Hooked on Cars
Nationalistic Assets
Summary
Chapter 6: Second Home
Letting Go
Safe Haven
Bringing the Ergonomics
The New Interiors
#MeToo
Sensorized Cabins
Summary
Chapter 7: Automation
Vehicular Autonomy
Electric Roads
AI-Based Autonomy
Wacky Autonomous Races
Taking It to the Streets
Levels of Autonomy
Autonomous Vehicle vs. Transport Robot
Autonomous Legalese
Summary
Chapter 8: Together in Electric Dreams
Why Go Electric Now?
The Long, Winding Road Toward Electric Vehicles
Storing Energy
Green Energy
Ctrl+Alt+Deleting Revenue Models
Tesla: The Outlier
Everybody Is Doin It, So Why Don't Ya?
Table of Contents
About the Author
About the Technical Reviewer
Foreword
Acknowledgments
Introduction
Part I: Car 4.0
Chapter 1: OK Computer
Vehicle Electronics
The Internet of Vehicles: Car Sensors
Fit for Purpose, Safe for Humans
Automation
Driving Forces of Car Innovation
Summary
Chapter 2: Mission Control
A Moveable Feast/Let Me Entertain You
Connected Vehicles
Mobility
Seamless Control
Onward
Summary
Chapter 3: The 5G Car
The Mobile Revolution
Intelligent Vehicles
The Internet of Vehicles
5G: The Internet Superhighway
Edge Computing Mobility
Summary
Chapter 4: On Brand
Preaching to the Converted
Brand Alchemy
Glamorama
F1: The Greatest Show on Earth
Brand Messaging: Aligned vs. Contrarian
Purpose: The New Twenty-First-Century Value
Branding for Redemption
Shifting Gears
Changing Lanes
Summary
Part II: From Transportation to Solving People's Problems
Chapter 5: I. Am. Car
Beyond Transportation
From Functional to Aspirational
Humanizing Vehicles
Hooked on Cars
Nationalistic Assets
Summary
Chapter 6: Second Home
Letting Go
Safe Haven
Bringing the Ergonomics
The New Interiors
#MeToo
Sensorized Cabins
Summary
Chapter 7: Automation
Vehicular Autonomy
Electric Roads
AI-Based Autonomy
Wacky Autonomous Races
Taking It to the Streets
Levels of Autonomy
Autonomous Vehicle vs. Transport Robot
Autonomous Legalese
Summary
Chapter 8: Together in Electric Dreams
Why Go Electric Now?
The Long, Winding Road Toward Electric Vehicles
Storing Energy
Green Energy
Ctrl+Alt+Deleting Revenue Models
Tesla: The Outlier
Everybody Is Doin It, So Why Don't Ya?