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Technology meets flowers : unlocking the circular and digital economy / Eric van Heck.

9783030693039 (electronic bk.)
3030693031 (electronic bk.)
3030693023
9783030693022

Cham : Springer, 2021.

English

1 online resource

10.1007/978-3-030-69303-9 doi

SB408.3.N4 H43 2021

635.909492

Why do the Dutch continue to play a central role in the global production, sales, and distribution of flowers? What are the origin and history of the bulb and flower industry in the Netherlands? How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time? This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the Dutch become global leaders on the flower markets. The book reveals the complexity of the flower markets in terms of their ability to produce, transport, and deliver fresh flowers on a global scale. In addition, it explores how information advantage is created by blending business with technology, from robotized glasshouses to the use of AI-driven algorithms for flower production and distribution. In closing, the book presents lessons learned regarding the circular and digital transformation of the high-speed flower business and markets in order to deliver sustainable value for customers.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed July 14, 2021).

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