TY - GEN N2 - This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research. DO - 10.1007/978-3-030-70466-7 DO - doi AB - This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research. T1 - Creativity and strategy :an integrative analysis / AU - Walia, Chetan, CN - HD53 ID - 1437815 KW - Creative ability in business. KW - Strategic planning. KW - Créativité dans les affaires. KW - Planification stratégique. SN - 9783030704667 SN - 3030704661 TI - Creativity and strategy :an integrative analysis / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-70466-7 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-70466-7 ER -