TY - GEN N2 - This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 poster papers included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissionsThe regular papers of SCSM 2021, Part II, are organized in topical sections named: SCSM in Marketing and Customer Behavior; Social Computing in Learning and Education; SCSM in Health and Wellbeing. DO - 10.1007/978-3-030-77685-5 DO - doi AB - This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 poster papers included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissionsThe regular papers of SCSM 2021, Part II, are organized in topical sections named: SCSM in Marketing and Customer Behavior; Social Computing in Learning and Education; SCSM in Health and Wellbeing. T1 - Social computing and social media :applications in marketing, learning, and health : 13th International Conference, SCSM 2021, held as part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings. AU - Meiselwitz, Gabriele H., VL - 12775 CN - QA76.9.H85 N1 - Includes author index. ID - 1437896 KW - Human-computer interaction KW - Social media KW - Online social networks KW - Médias sociaux KW - Réseaux sociaux (Internet) SN - 9783030776855 SN - 3030776859 TI - Social computing and social media :applications in marketing, learning, and health : 13th International Conference, SCSM 2021, held as part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings. LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-77685-5 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-77685-5 ER -