Product innovation management : intelligence, discovery, development / Stefano Biazzo, Roberto Filippini.
2021
HF5415.153
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Can lend chapters, not whole ebooks
Details
Title
Product innovation management : intelligence, discovery, development / Stefano Biazzo, Roberto Filippini.
Author
Biazzo, Stefano, author.
Uniform Title
Management dell'innovazion. English
ISBN
9783030750114 (electronic bk.)
3030750116 (electronic bk.)
9783030750107
3030750116 (electronic bk.)
9783030750107
Published
Cham, Switzerland : Springer, [2021]
Language
English
Description
1 online resource (vii, 194 pages) : illustrations
Item Number
10.1007/978-3-030-75011-4 doi
Call Number
HF5415.153
Dewey Decimal Classification
658.5/75
Summary
"This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the innovation pyramid, which reflects the core components of a firms innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services."--ProQuest Ebook Central website
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from resource home page (ProQuest Ebook Central, viewed January 10, 2022).
Added Author
Filippini, Roberto, author.
Series
Management for professionals.
Available in Other Form
Product Innovation Management.
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Online Access
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Table of Contents
The challenge of product innovation
Managing product innovation : a framework
Intelligence : uncovering innovation opportunities through customer involvement
Searching for innovation opportunities : idea generation and technology development
Product development : managing uncertainty and knowledge integration
Creating the project value proposition
Organizing development projects : structural choices and planning approaches
Managing the development portfolio
Product innovation and business models.
Managing product innovation : a framework
Intelligence : uncovering innovation opportunities through customer involvement
Searching for innovation opportunities : idea generation and technology development
Product development : managing uncertainty and knowledge integration
Creating the project value proposition
Organizing development projects : structural choices and planning approaches
Managing the development portfolio
Product innovation and business models.