Product innovation management : intelligence, discovery, development / Stefano Biazzo, Roberto Filippini.

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Product innovation management : intelligence, discovery, development / Stefano Biazzo, Roberto Filippini.

Management dell'innovazion. English

9783030750114 (electronic bk.)
3030750116 (electronic bk.)
9783030750107

Cham, Switzerland : Springer, [2021]

English

1 online resource (vii, 194 pages) : illustrations.

10.1007/978-3-030-75011-4 doi

HF5415.153

658.5/75

"This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the innovation pyramid, which reflects the core components of a firms innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services."--ProQuest Ebook Central website

Includes bibliographical references.

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text file
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Online resource; title from resource home page (ProQuest Ebook Central, viewed January 10, 2022).

Management for professionals.

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