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Introduction: A Hoot in the Light
Adaptive Rhetoric: A Biocultural Paradigm for the Study of Persuasion
Challenges to the Cross-Species Study of Rhetoric
Information Sharing, Deceit, and Manipulation
The Audio-Visual Norm
Tactile Persuasion (Haptics)
Gustatory and Olfactory Rhetorics
Thermoception
Electroreception
Echolocation-. A Brief History of Rhetorical Theorys Role in Human Exceptionalism
The Study of Animal Rhetorics as Awareness Raising
Future Directions for the Cross-Species Study of Persuasion.

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