@article{1438295,
      recid = {1438295},
      author = {Rajagopal,},
      title = {Crowd-based business models : using collective  intelligence for market competitiveness /},
      pages = {1 online resource :},
      abstract = {This book distinctively presents nine thematic discussions  with live examples of small and large companies across the  geographic destinations. Among many points of interest  crowdsourcing, crowdfunding, decision-processes,  technology, leadership, consumer behavior, crowd-based  services designing, and future perspectives in the context  of crowd-based business modelling and collective  intelligence are central to the discussions in the book.  This book argues that crowd is the pivot of marketing. It  fills the knowledge gap on people-led enterprises by  integrating the customer ideation process in developing  crowd-based business models to achieve performance with  purpose and proposes crowd-based business strategies in the  emerging markets and significantly contributes to the  existing literature. Rajagopal is Professor of Marketing at  EGADE Business School of Tecnologico de Monterrey, Mexico  City Campus and Life Fellow of the Royal Society for  Encouragement of Arts, Commerce, and Manufacture, London,  United Kingdom. Dr. Rajagopal is serving as Visiting  Professor at Boston University, Boston, Massachusetts,  since 2013 and is also adjunct professor at the UFV India  Global Education of the University of the Fraser Valley,  Canada.},
      url = {http://library.usi.edu/record/1438295},
      doi = {https://doi.org/10.1007/978-3-030-77083-9},
}