001438295 000__ 03839cam\a2200577\i\4500
001438295 001__ 1438295
001438295 003__ OCoLC
001438295 005__ 20230309004258.0
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001438295 008__ 210721s2021\\\\sz\a\\\\ob\\\\001\0\eng\d
001438295 019__ $$a1261367579
001438295 020__ $$a9783030770839$$q(electronic bk.)
001438295 020__ $$a3030770834$$q(electronic bk.)
001438295 020__ $$z9783030770822
001438295 020__ $$z3030770826
001438295 0247_ $$a10.1007/978-3-030-77083-9$$2doi
001438295 035__ $$aSP(OCoLC)1260819628
001438295 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dUKMGB$$dUKAHL$$dNOC$$dN$T$$dOCLCO$$dOCLCQ$$dCOM$$dOCLCQ
001438295 049__ $$aISEA
001438295 050_4 $$aHD30.28$$b.R35 2021
001438295 08204 $$a658.4/012$$223
001438295 1000_ $$aRajagopal,$$d1957-$$eauthor.
001438295 24510 $$aCrowd-based business models :$$busing collective intelligence for market competitiveness /$$cRajagopal.
001438295 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001438295 264_4 $$c©2021
001438295 300__ $$a1 online resource :$$billustrations (some color)
001438295 336__ $$atext$$btxt$$2rdacontent
001438295 337__ $$acomputer$$bc$$2rdamedia
001438295 338__ $$aonline resource$$bcr$$2rdacarrier
001438295 504__ $$aIncludes bibliographical references and index.
001438295 5050_ $$aSection I: The Crowd Foundation -- Chapter 1: Crowdsourcing -- Chapter 2: Crowdfunding -- Chapter 3: Crowd-based Business Modeling -- Section: II Crowd Dynamics in Business -- Chapter 4: Decision Space: Collective Intelligence -- Chapter 5: Crowd-based Business Leadership and Strategies -- Chapter 6: Technology and Generation Next Business -- Chapter 7: Consumer Behavior and Cognitive Theories -- Chapter 8: Crowd-based Service Design -- Section III: Times Ahead -- Chapter 9: Future Perspectives.
001438295 506__ $$aAccess limited to authorized users.
001438295 520__ $$aThis book distinctively presents nine thematic discussions with live examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, and future perspectives in the context of crowd-based business modelling and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap on people-led enterprises by integrating the customer ideation process in developing crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.
001438295 588__ $$aDescription based on print version record.
001438295 650_0 $$aBusiness planning.
001438295 650_0 $$aCollective behavior$$xEconomic aspects.
001438295 650_0 $$aSwarm intelligence$$xEconomic aspects.
001438295 650_0 $$aCrowd funding.
001438295 650_0 $$aCrowdsourcing.
001438295 650_6 $$aComportement collectif$$xAspect économique.
001438295 650_6 $$aFinancement participatif.
001438295 650_6 $$aExternalisation ouverte.
001438295 655_0 $$aElectronic books.
001438295 77608 $$iPrint version:$$aRajagopal, 1957-$$tCrowd-based business models.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030770822$$w(OCoLC)1259546267
001438295 852__ $$bebk
001438295 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-77083-9$$zOnline Access$$91397441.1
001438295 909CO $$ooai:library.usi.edu:1438295$$pGLOBAL_SET
001438295 980__ $$aBIB
001438295 980__ $$aEBOOK
001438295 982__ $$aEbook
001438295 983__ $$aOnline
001438295 994__ $$a92$$bISE